About Us

Established in 2008 as a small, family-run business supplying pop-up shelters to local market vendors, Hercules has grown into a trusted name in commercial shade. Today, Hercules Instant Shelter is your go-to source for professional event shelter and branding — from heavy-duty pop-up marquees and event marquees to outdoor umbrellas, promotional displays and more.

We take customer satisfaction seriously: commercial-grade quality, honest value and service that doesn’t stop at the sale. With stores in Brisbane, Melbourne and Perth, we’re committed to serving customers right across Australia — and we hope you’ll enjoy experiencing our products and service as much as we enjoy standing behind them.

Our Company’s Stories

2008

The earlier version of our logo

FOUND

We started out in 2008 with a simple goal: supply high-quality pop-up shelters and display flags to individuals and businesses. Our first store opened in Wellington, New Zealand — a small family-run operation built on tough products and honest service.

2014

Our second store opens

EXPAND

As experience and demand grew, we opened our second store in 2014, reaching more customers and building a stronger service network.

2016

Our service network grows

DEVELOPE

Two years later, a third store followed. By this time we had developed a range of six marquee frame models to suit different applications and budgets — laying the foundation of the model ladder our customers know today.

2018

Rebuilt for strength

ENHANCE

In 2018, customer feedback pushed us to rebuild for strength. We redesigned our marquees with reinforced canopies, stronger frame joints and upgraded brackets — products that lasted longer and delivered better value. We also added star marquees, inflatable marquees and a full range of event displays, cementing our place as a one-stop shop for event and outdoor branding.

2019

Brisbane Store was opened

EXPLORE

In 2019, we crossed the Tasman and opened our first Australian store in Brisbane — now our national headquarters, home to our main warehouse and in-house design team. The same year, we launched our outdoor umbrella range, which quickly became a customer favourite for stylish, durable shade.

2022

Melbourne Store was opened

CONTINUE

Our Australian growth continued in 2022 with the opening of our Melbourne store in Dandenong, bringing expert advice, same-day pick-up and after-sales support within easy reach of Victoria.

2026

Perth Store — opening August 2026

GO WEST

In 2026, we're heading west: our new Perth store opens its doors in August 2026, completing our national network across Brisbane, Melbourne and Perth. And with the launch of PRO MAG — our exclusive aerospace-grade magnesium flagship — we're building the next generation of commercial marquees: stronger, lighter, and made for the way Australians use them.

Why Choose Us

Australian-Owned & Operated
We’re a proudly Australian-owned business, with a local team in Brisbane, Melbourne and Perth dedicated to serving customers Australia-wide.

Built for Australian Conditions
Every marquee is designed to stand up to Australia’s harsh sun, wind and rain — commercial-grade shelter made for real outdoor use, season after season.

Industry Expertise
With over 15 years in the industry since 2008, we know marquees inside out. We focus on understanding your needs first, so you end up with the right product for your event, your budget and your branding — not just the most expensive one.

One-Stop Source
From plain and custom-printed marquees to walls, weights, flags and event branding, everything you need is in one place — saving you time, effort and mismatched suppliers.

Quality Control
We hold every material and component to a commercial-grade standard, backed by independent engineer certification to Australian Standard AS 1170.2 — so what you buy is safe, durable and built to last.

Customer Oriented Service
With stores in Brisbane, Melbourne and Perth, help is always close — quick Australia-wide delivery, a friendly, responsive team, and support that doesn’t disappear after the sale.